Retail Store Design for an Italian luxury fashion house PRADA.
Inspired from the American freewyas, the store spread across 5997 sq.ft (1828 sq.m) is designed on the site of Hard Rock Cafe in Mumbai with fluidity as its concept. The idea behind this concept was to keep the customers moving around the whole store. This has been achieved through stairways and ramps which not only takes the customer up by one level but also gives them an opportunity to enjoy the experience of shopping. The experience is only enhanced on the ramps which is quite unique in itself while integrating Fashion and Interior Design.
Inspired from the American freewyas, the store spread across 5997 sq.ft (1828 sq.m) is designed on the site of Hard Rock Cafe in Mumbai with fluidity as its concept. The idea behind this concept was to keep the customers moving around the whole store. This has been achieved through stairways and ramps which not only takes the customer up by one level but also gives them an opportunity to enjoy the experience of shopping. The experience is only enhanced on the ramps which is quite unique in itself while integrating Fashion and Interior Design.
Final physical model constructed in plywood, painted white, along with clear acryclic roof and LED lights
Front view showing the cash counter and stairways and rampls connecting to different levels
Left view highlighting ramps for wall and island display
Back view showcasing ramp for catwalk below and island display above
Back view with provision for way down to the cellar level along with the ramps
clockwise
plan
Ground level plan with a cafe, washrooms, and stairways and ramps leading to product displays and changing rooms
section
View from the front
plan
Cellar level plan showing storage, an office and washrooms
section
View from the left
